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Huong Totten

Founder & CEO

Huong has 25+ years of experience in financial services and product management.

Prior to founding Bolden, Huong was Chief Product Officer at Paralel Technologies, where Huong was responsible for building out Delta 360 (the digital and data platform) since the start.  Creative Service offering was born organically with the growth of client’s demands.

Before Paralel, Huong held multiple executive positions at Brown Brothers Harriman (BBH). At BBH, Huong was responsible for building various messaging, data, middle and back-office products with an accumulative of $80 million + in budget.

Huong holds a Bachelor of Science in Finance and International Business from Suffolk University and an EMBA from Quantic Business and Technology school. Huong is also SAFe certified.

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Sukesh Shetty

Co-Founder & CTO

Sukesh is a seasoned technology executive with over 20 years of experience in enterprise architecture and digital modernization across financial services and insurance sectors. Prior to founding Bolden, Sukesh served as Managing Director at Brown Brothers Harriman, where he led the modernization of the Infomediary Data Services platform.

His leadership spans data strategy, cash management, back-office platforms, claims & underwriting systems, and Business Intelligence (BI). Sukesh has successfully guided global teams through complex modernization programs, balancing legacy challenges with cutting-edge solutions.
He holds an engineering degree in Electrical & Electronics from Visvesvaraya Technological University (VTU).

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O Street

Creative studio

O Street have been operating for 17 years helping global businesses develop brand and brand applications.

Our services have ranged from traditional print design (designing banknotes for Scotland/Northern Ireland) to digital design (App design for Vietnam’s leading consumer bank). 

Our collaboration with the wider team at Bolden has spanned a number of years: working together on the brand and website at Paralel as well as design support for a number of their key clients. O Street worked for over 8 years with Tifin as they grew to become one of the biggest players in the AI Fintech space in the US. This work included the development of brands, presentation decks, social media content, explainer videos, website and product UI.

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Nina McVicker

Digital Marketing Executive

With 17 years of experience in digital marketing, including a long tenure with Major League Baseball, Nina helps businesses strengthen their online presence through SEO, GEO targeting, and strategic digital advertising. 

Nina is passionate about helping brands connect with their ideal audiences and grow through smart, data-driven marketing.

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Tanupriya

Lead Web Developer & Designer

Tanupriya is a Web Development & Design Lead with 10 years of professional experience, having started her career in 2016. She leads the delivery of scalable, high-quality digital solutions that align technology, design, and business objectives. With a strong foundation in modern web technologies and UX-focused design, she ensures products are performant, secure, and user-centric.

In her leadership role, Tanupriya drives technical direction, establishes best practices, and oversees end-to-end project execution. She fosters a collaborative, accountable team culture, mentors developers and designers, and works closely with stakeholders to ensure efficient workflows, consistent quality, and successful outcomes across all web initiatives.

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Building the digital foundations for growth.

What we do

At Bolden, innovation starts with understanding. We partner with asset management firms and other financial organizations to build powerful brands, websites, and digital strategies that are practical, compliant, and built for long-term success.

Our Services

We build digital foundations that help asset managers compete and grow. While you focus on your strategy, we ensure your digital presence attracts the right investors, communicates your value clearly, and scales with your success.

Marathon mindset, not sprint mentality—we grow with you, not just for you.

Brand Management

  • Develop consistent brand identity and messaging across all digital channels
  • Create brand guidelines and asset libraries for unified marketing execution
  • Monitor online reputation and manage reviews, sentiment, and crisis response
  • Align brand strategy with business goals to differentiate in the marketplace

Website Solutions

  • Design compliant websites tailored for registered investment funds
  • Integrate seamlessly with fund service providers and custodians
  • Build with SEO and GEO-targeting for maximum investor reach
  • Provide ongoing maintenance for compliance, security, and performance

SEO / GEO

  • Optimize keywords and on-page content to improve search rankings and drive organic traffic
  • Structure content for AI-powered search engines and voice search optimization
  • Implement technical SEO for site speed, mobile performance, and structured data
  • Target geographic markets with localized content and location-based strategies
  • Build quality backlinks and track performance with detailed analytic

Digital Marketing

  • Optimize for search engines (SEO) and geo-targeting to maximize visibility and reach
  • Build brand presence and generate leads through social media and email campaigns
  • Drive traffic with pay-per-click advertising on Google and social platforms
  • Expand reach through affiliate partnerships, mobile, and native advertising

Fact Sheet Management

  • Design and create compliant fact sheets tailored for regulatory approval and brand standards
  • Automate data updates to ensure accuracy and reduce manual errors
  • Maintain brand consistency across all fund materials and documentation
  • Streamline distribution and compliance workflows during the fact sheet maintenance process

Our Team

Bolden’s team brings deep expertise across technology, branding, and the financial sector. Together, we help innovators build stronger products, sharper brands, and smarter businesses through a blend of experience, insight, and creativity.

  • Humble Confidence: Deep expertise delivered without ego
  • Genuine Care: Your success is our measure of success
  • Practical Wisdom: Solutions grounded in real-world experience
  • Collaborative Spirit: We work with you, not just for you
Huong Totten

Huong Totten

Founder & CEO

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Sukesh Shetty

Sukesh Shetty

Co-Founder & CTO

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O Street

O Street

Creative Studio

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Nina McVicker

Nina McVicker

Digital Marketing Executive

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Tanupriya

Tanupriya

Lead Web Developer & Designer

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Schedule a free audit of your digital presence today.

Our Featured Blog

Discoverability for Asset Managers

Discoverability for Asset Managers

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Address

Bolden Consulting
56 Broad Street. Suite # 14201
Boston, MA 02109

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